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Project: Creative Industry Entrepreneurship

The creative industries represent a vital, exciting and rapidly changing field of activity; one that is now recognised as a key growth sector in the knowledge-based economy. hether in design, music or literature, many artists see innovation as a top priority and seek to use their work to challenge society or to create new artistic provision outside the mainstream. To earn a living, however, cultural and creative professionals must also follow business principles - something that is very alien to many of them. Art and business are not mutually exclusive Over recent years, the cultural and creative industries around the world have become a dynamic sector of the economy. Most companies in the sector are microbusinesses, and while profits tend to be low in some sub-markets, other sectors – such as the software and games industry – are commercially highly successful.